If you have no experience on Reddit it can appear confusing if you have no background advertising on or navigating forum and thread based social networks. On the surface, Reddit looks like it has too many layers, in addition to the base rules to follow you also have to comply to the rules created by users to participate in their subreddits. Usually on social media you can expect to get interaction on your profile by using keyword rich terms that people can search for and find your posts with but Reddit throws the traditional experience out of the window and encourages you to participate in various subreddits in order to get a wider reach with your content. That doesn’t mean it’s bad; it’s just different!

Pick one or two photos or videos that you will use for your advertisements
Whether you will opt to market utilizing photos, videos, or GIFs you should pick one or two, it will help prevent you from providing too much free content as well as make it easier to select the photos or videos from your phone or computer. Now that you’ve selected the content you will be using, you are going to watermark it with your Reddit username. “u/WhateverYourNameIs” A majority of subreddits will ban users that watermark their content with a website link BUT your Reddit username is typically allowed and also encouraged. Many people will more than likely (unfortunately) scrape the content you post for re-post in different subreddits, for their own personal use, and sometimes even for catfishing. When you put your username on there it helps alleviate a majority of the problems that can come about from no watermark and it is easy to do since you are only using 1-2 pieces of content.

Where should I put my watermark?
I highly recommend putting the watermark somewhere that will cause the content to no longer be appealing if it were cropped out, so if you post a photo of your boobs put a semi-transparent watermark on the collarbone or right under a breast. You can learn more about watermarking and the benefits in Alice Skarys blog “Watermarking Adult Content: An Introduction.” To sum it up, the benefits of a watermark will almost always outweigh the time invested into putting the watermark on your content.

Create a list of your communities or utilize Reddits “My Communities” list
Whether you create a list of communities in your phone (with the link so you can easily click and open the subreddit) or you utilize the “My Communities” feature on Reddit (which can be found under the Home dropdown on desktop or the hamburger menu on the mobile app) use this list to very easily post in all communities you are active in. I prefer to create my community list in my phone because I separate the groups into sections; “Requires flair,” “Requires caption brackets,” “Does not allow self posts,” and “Requires external hosting,” are some of my lists in addition to my basic list of subreddits that don’t have any rules or requirements for the posts. I have these lists so I can easily manage my time and if I need to post quickly and efficiently I can skip over groups that don’t meet my needs at that time.

Vet your subreddits
How do you vet a group? Read the rules, make sure you don’t need to be verified to post (or if you’re okay with doing verification, get that out of the way before you start posting there) ensure you don’t have to put specific information in your title in brackets and that you are familiar with the process of posting there. You do not want to utilize a subreddit that makes you jump through too many hoops to post there because it will cause you to take a longer time posting and there is no guarantee you’ll make your moneys worth from marketing there. While verification is becoming more common in bigger groups with more users, remember that the verification process should not include things like free video calls, free content, or anything that is a financial loss for you.

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