Money is probably the most emotionally meaningful object in contemporary life; only food and sex are its close competitors as common carriers of such strong and diverse feelings, significances, and strivings. However, money is not, and never has been, a neutral thing. Instead, people imbue it with meanings, emotions and beliefs that go beyond the simple use of money. With regard to gender, women and men have different approaches to money. Specifically, men tend to more frequently associate money with power and prestige, viewing it as a means to obtain respect, impress others and demonstrate value and status. In contrast, women are more likely to be concerned with spending and feel more anxious about money, thus experiencing their relationship with money in a more ambivalent way. Older people tend to view money in a more positive and pragmatic light, while younger people have more associations with symbolic aspects of money.

One of the first steps in building long-term relationships with customers, for instance people who regularly used an enhanced service in one year were more likely to repeat that service than those who used the service only occasionally.
linking payments to benefits is another good way to get repeat customs, it gives a more personal feeling and makes things special. I'm not just talking about goals or things set in stream's as every site has a different setup and that would be up to the individual to work out.

Thank you for reading and I hope this helps at least one person. ;o)